Tiger Oak in green building in Vail, Colorado

We want to show you an amazing house with our mafi Tiger Oak black color filler brushed natural oil. The home is designed and built by Gillette LLC. Before this smart house there was an old house on the location that was purchased and torn down to build this green home instead. They used the Tiger Oak for all areas in the house.

The mafi Tiger Oak gives the project a very warm atmosphere because of it’s warm and vivid surface. mafi floors do not only look warm they also feel warm as they are brushed and natural oiled.
This is one of the reasons why you save a lot of energy in spring and fall. When it gets colder outside you still do not need to turn on the underfloor heating because your feet still feel warm and cosy compared to lacquered floors, stones or tiles..

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Viral marketing with floors. That works?

In fact you go to a restaurant to enjoy a dinner because of the chef. But the uniqueness of a restaurant can be exponentiated with a unique floor that is perfectly composed in the restaurant and gives the guests a special “wow-effect”. Such a strategic interior investment is not only to feel comfortable it is also a floor that makes the restaurant special and promotes it in a unique way.

The same experience we have had in the hotel business. In the Austrian Alps there is a fantastic hotel with a black lighted purple Tiger Oak in the entrance area which is the classical example of  viral marketing. People walk by and are attracted by the fascinating and unbelievable style. Since the hotel has had this floor they haven’t had any empty rooms, all because of word-of-mouth.
“Actually you can use some of our products not only as unique floors but also as marketing communication tools,” says Harald Maier, CSO of mafi.

mafi Story:
A very neat little hotel in the Austrian Alps decided to lay half of their rooms with mafi floors. Additionally they equipped the entrance and public area with the mafi Tiger Oak to attract attention and make their guests feel special. One and a half years later the owner came back to mafi Flagship store. “It’s crazy but I feel like I have to invest in the other 50% of my rooms with mafi floors as well. My regular guests do not want to go into the rooms with the other floors. Once they enjoyed the warm and cosy feeling of the rooms with your floors, they didn’t want to relinquish this feeling any more. And guess what, I also have to admit that my restaurant guests are talking more about the floor than about the cuisine even though my chef is well known in our region. I have to admit that it was really worth investing in mafi floors. Especially because they are more expensive than other products on the market but are totally different. Finally I decided to also do the rest of my hotel with mafi floors because my customers forced me to.”

extract from the mafi reference-list:

Binz, Germany – Hotel Nixe / St. Moritz, Switzerland – Hotel Post /
Zürich, Switzerland – Hotel Glockenhof / London, UK – Gordon Ramsay /
Madrid, Spain – Hotel Wellington / Monte-Carlo, Monaco – Buddha Bar /
Monaco, Hermitage / Lofer, Austria – Confiserie Berger /

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The avantgarde in flooring

Tiger Oak is one of many new flooring designs introduced by mafi in recent years. With its innovative creations the natural wood flooring manufacturer is constantly redefining the world of flooring. Vulcano, Domino, Fresco are names of the walkable works of art that prove equally impressive in the Hugo Boss Flagship Store as in Giorgio Armani’s villa. An ‘honourable mention’ at the red dot award 2009 for the Fresco floor, oiled white in Duna design, proves once again: mafi is the avant-garde of flooring.

mafi is a trend-setter. The wood floor manufacturer from Upper Austria was the first to opt uncompromisingly for a lacquer-free, purely natural surface. mafi was one of the first natural wood floor manufacturers to offer a real alternative to tropical woods with its thermally treated Vulcano flooring. And it was mafi, too, who was the first manufacturer to give wooden planks a variety of individual surfaces, making every floor unique.

Nie artig, dafür einzigartig

A perfect example of this is Tiger Oak with its irregular stripes that achieve an incomparably unique surface. With its vivid colour accents in cream, silver, gold or violet the luxury floor radiates an immensely sensuous lustre. Not only extremely decorative, it is at the same time hard-wearing and easy to clean, as are all mafi natural wood floors.

Another aspect of Tiger Oak is its aesthetic appearance whether horizontal or vertical. Used either horizontally as a solid fundament of modern living or vertically as an extravagant wall design with fashionable coloured lighting effects. In this variation Tiger Oak is illuminated from behind, giving the room a particularly cosy ambience. Tiger Oak can be used for flooring and walls but also for tables, bars, counters and furniture.

Walkable works of art

A mafi floor is not installed but composed to suit a specific room. This also adds to its individuality – and makes every living space an artistic place. The floor is not sealed but is processed in a natural way. This is representative for mafi’s entire philosophy: only when treated as naturally as possible can wood develop all its positive features: warmth, comfort, charm and beauty.

mafi regards the tree as a work of art in its natural growth and converts it in turn into artistic flooring. Since 1992 mafi has pursued this concept, joined by enthusiastic designers and interior designers from all over the world. Initially consisting of classic oiled country-style planks, the product range today includes numerous innovative designs with sophisticated surface treatments. From 14 native wood sorts mafi creates 400 different floor variations. Each is unique, each is a walkable work of art. See for yourself! www.mafi.at

mafi at Fuori Salone del Mobile – Zona Tortona

This week we are on the fair “fuori salone” in milano from april 13st – 18st 2010. You will find us in the “biggest hall” of the fair, the Via Tortona, 20.

Visit us at the Fuori Salone, to see our newest product – a new product – special detailed work – custom design – look forward to it…

Please follow the link to find the architonic guide for the exhibition in Milan.

Have a look at first shots of the opening day in Milano.

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One milestone on the way of trendsetting

Tiger Oak was the first in a line of new creations from mafi. This product demonstrates the symbol between nature and engineering.

The natural processing of Vulcano-Treatment gives mafi Tiger Oak a pleasant, trendy, dark colour tone and a soft look.  The Oak segments are treated with a complicated procedure. The blackness in the cracks results from the addition of special materials that are important for the general impression of the product. The Tiger Oak is not only extremely decorative but at the same time also very hard wearing and is as easy to clean as every mafi natural wood floor. A famous  Mexican client recently used 150 square meters of  the Tiger Oak only for the dressing room just because he loves it.

unique floor – CC custom colour

The Oak in combination with the dark cracks gets the customer a product outstanding in its uniqueness and vitality. It is also possible to get more colours and a bigger variety. With our CC (custom colour) line mafi now can fill your personal floor with all colours that are listed with a RAL code. Race Champion Michael S. decided to take a red Tiger Oak for his cart racing arena just to match the red with his Ferraris.

Not only for the floor…

It is also stunning to use the Tiger Oak not only for the floor, but also for a unique symbiosis with the wall, ceiling, door and stairs. The integration of the Tiger Oak and other floors in the stairs is an example of high end handcrafted implementation delivered by certified mafi master installers.

illuminated Tiger Oak

An other product of the Tiger Oak is the illuminated Tiger Oak. The illuminated Tigeroak is a specially made Tigeroak where back light illuminates the whole room through the unfilled cracks of the wood. The illuminated Tigeroak makes the ambience very special and delightful, the room gets a charme and a modern design at the same time.

For more information about the Tiger Oak visit mafi AUSTRIA/SWITZERLAND/ITALY/BELGIUM/MEXICO/AMERICA or call us in Austria +43/662/82 75 30 30

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made possible by mafi – High end & unique furniture

A lot of interior designers and also carpenters knows the advateges of the top layer of a mafi floor. All this people uses our product for doors, kitchens, wall design etc. But now, there is the beginning of a new age -  Thomas Haider a famous german producer of high end furniture select the Tigeroak for his new interior line.

The first presentation of this products was made on the imm cologne 2010 and in a few weeks you can find a part of the collection on the Fuori Salone in Milano. The speciality of Haider is the combination between wood and metal. It`s not easy to combine the Tiger Oak, this extravagant and, at the same time, hard-wering natural product with the  particular attraction of intense shades of colour in the wood, with other pruducts to builed furniture. Because the Tigeroak is unique in each plank, each furniture is now also unique – same as the customer – each customer is unique too.

The design made by Ewald Beyer and we are very proud of his very special and unique furniture.

A beautiful and, vivid suface appearance with irreguarly broken stripes.

Please click here for more information about the furniture.

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Photo: Manfred Jahreiss

mafi Tigeroak in the showroom of Blums kitchen exhibition

Blum is one of the biggest kitchen manufacturer. This company used approx 450 square meters mafi Tigeroak black color filler, brushed natural oiled for it`s new showroom in Dornbirn/AUT.  We think this is a very beautiful done project and shows that mafi floors can even be used for kitchens.

For more information please have a look on the pictures and on www.mafi.at

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mafi successfully presented at the Big 5 show in Dubai

This week mafi was successfully presented at one of the biggest Building and interior shows in the middle east, the Big 5 show in the World Trade Center in Dubai.

Arabic and international visitors were really impressed about the brand and the unique products with the natural oiled wooden surface. They especially liked the mafi Tiger Oak gold and the mafi Magic Ash silver which were presented just like art in big colored frames.

Thanks to all partners and clients and all intersting people for a lot of passion and good conversation.

mafi – walk on art

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Custom Colour for Special Products

Starting with the Tigeroak with black filler mafi R&D always wanted more colours and a bigger variaty for our customers. With our CC (custom colour) line we now can fill your personal floor with all colours that have a RAL code.

This is very interesting for public and commercial buildings where logos, CI and CD should also be captured in the floor but also for a special mood in private areas.

The colours can be chosen for Tiger Oak, Magic Oak, Coral Oak, Coral Oak Vulcano, Nero Coral Oak Vulcano, Magic Oak Vulcano, Nero Coral Oak Vulcano and the Magic Ash Dark Vulcano.

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mafi on the casa pasarela – Madrid

We are in Madrid on the Casa Pasarela (27.03.-31.03.) with our newest booth. This booth was designed in collaboration with our CI design partner AREA and with a young US graffiti-artist.

This booth has the same uniqueness as our floors – begehbare Kunstwerke!

On this exhibition we show a part of our product-portfolio including Tiger Oak, Magic Oak, Magic Ash, Domino, Coral Oak, …

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