Enjoy your Café and the mafi Acacia Vulcanino at Melbourne International Airport

Have a look on some of these fantastic pictures.

[Show as slideshow]

mafi was chosen by architects Elenberg Fraser for its hard wearing surface, easy maintenance and suitability over underfloor heating for Café Vue at Melbourne International Airport. Mafi floors do not wear like other timber floor boards because they are specially heat treated to achieve their unique colour, the whole way through the board.

mafi Australia worked with the engineering firm Meinhardt to successfully pass all the requirements to go into this heavy use commercial project over underfloor heating.

The timber chosen was mafi Acacia Vulcanino, brushed and natural oil in a herringbone pattern, which has also been used to wrap up to the seating banquets for a continuous flow.

Viral marketing with floors. That works?

In fact you go to a restaurant to enjoy a dinner because of the chef. But the uniqueness of a restaurant can be exponentiated with a unique floor that is perfectly composed in the restaurant and gives the guests a special “wow-effect”. Such a strategic interior investment is not only to feel comfortable it is also a floor that makes the restaurant special and promotes it in a unique way.

The same experience we have had in the hotel business. In the Austrian Alps there is a fantastic hotel with a black lighted purple Tiger Oak in the entrance area which is the classical example of  viral marketing. People walk by and are attracted by the fascinating and unbelievable style. Since the hotel has had this floor they haven’t had any empty rooms, all because of word-of-mouth.
“Actually you can use some of our products not only as unique floors but also as marketing communication tools,” says Harald Maier, CSO of mafi.

mafi Story:
A very neat little hotel in the Austrian Alps decided to lay half of their rooms with mafi floors. Additionally they equipped the entrance and public area with the mafi Tiger Oak to attract attention and make their guests feel special. One and a half years later the owner came back to mafi Flagship store. “It’s crazy but I feel like I have to invest in the other 50% of my rooms with mafi floors as well. My regular guests do not want to go into the rooms with the other floors. Once they enjoyed the warm and cosy feeling of the rooms with your floors, they didn’t want to relinquish this feeling any more. And guess what, I also have to admit that my restaurant guests are talking more about the floor than about the cuisine even though my chef is well known in our region. I have to admit that it was really worth investing in mafi floors. Especially because they are more expensive than other products on the market but are totally different. Finally I decided to also do the rest of my hotel with mafi floors because my customers forced me to.”

extract from the mafi reference-list:

Binz, Germany – Hotel Nixe / St. Moritz, Switzerland – Hotel Post /
Zürich, Switzerland – Hotel Glockenhof / London, UK – Gordon Ramsay /
Madrid, Spain – Hotel Wellington / Monte-Carlo, Monaco – Buddha Bar /
Monaco, Hermitage / Lofer, Austria – Confiserie Berger /

[Show as slideshow]

Architectural Digest Home Design Show

mafi America is excited to be featured at the Architectural Digest Home Design Show , March 18-21 Pier 94 at 55th street New York City. This is the premier design show in New York . The show features the latests in home design trends and design seminars. mafi Natural Wood Floors will be showcased at the Culinary Pavilion complimneted by Poggenpohls unique and custom kitchen cabinetry. There will be cooking demonstrations & tastings by New Yorks top chef’s and restaurants.
We invite all professionals and homeowners to come and visit us and see how beautiful and unique mafi floors look in the best setting of a home “the kitchen” so please stop by have a taste of the finest food from New York and walk on art.

For more information of the show visit archdigesthomeshow
or to receive a free pass to the show please contact Nic Neumann  310 962 6234.

mafi Oak in design Hotel Madlein in Ischgl / AUT

Artists and Designers equipped the design rooms and the superior design suits with the mafi Oak clear brushed white oil which matches the modern architecture perfectly and makes the fantastic view of the Tyrolean Alps even more enjoyable.

We think Hotel Madlein is a great reference. We really like the clean but modern interior design that makes Hotel Madlein so special.

Please follow the link for more information about the mafi Oak

[Show as slideshow]

mafi Oak Vulcano wide plank in one of Austrians most famous hotels – the White Horse Inn at the Lake Wolfgang

[Show as slideshow]

Domino Larch Elements in the Post Haus St. Moritz

mafi and Norman Foster used the mafi domino larch elements for the Post Haus Bar, Lounge and restaurant in St. Moritz / Switzerland. mafi again was used for high class interior design in high class gastronomy. Despite a fire in the Post Haus a small Area area is still used for cooking courses and small events.

For an impression have a closer look on the pictures.

mafi Domino floors are also available with Ash what makes the floor a unique part of interior design.

[Show as slideshow]