mafi fresco report in MARK magazine

In the next release (No. 21) of the MARK magazine by FRAME, mafi Fresco will be presented to design- and architecture- people. Attached you will find the text of the report.

In one of the most famous and toughest international design competitions, the
Red Dot Design Award, Mafi’s Fresco floor was awarded an honourable mention
by a jury composed of top-class experts, while no other prizes were awarded
in its category. ‘Mafi Fresco is ideal for wellness facilities and all living spaces,
where people usually walk barefoot,’ explains Heidrun Fillafer, responsible for
research and development in the Austrian firm. ‘The sophisticated finishing of
the floor surfaces made possible by various milling programmes not only gives
them a striking appearance, with waves (Fresco Duna), spots (Fresco Punkto)
or diamond shapes (Fresco Rombo), but also provides the tired soles of our feet
with a soothing, relaxing and invigorating massage,’ she adds. ‘At the same time,
the imagination can run riot when it comes to possible uses for the product, due
to its decorative appearance.’
‘Successful products differ from less successful products in that they can
stand up to real conditions,’ said design expert Professor Dr Peter Zec, when
introducing the Red Dot Design Award. ‘Successful participation in a design competition
can be the first indication of the later commercial success of a product,
as such competitions make it possible to look objectively at otherwise highly
subjective design decisions.’ Receiving an award in an internationally renowned
design competition is therefore an important indication of whether a product
has the potential to succeed internationally. Products submitted for the Red
Dot Design Award were judged by an international jury composed of renowned
design experts. They evaluate and test the products and assess them according
to criteria such as innovation, functionality, ergonomics, durability, environmental
sustainability or clarity of function. This year the jury judged companies from
49 countries, which submitted over 3,000 products. Prizes were awarded in the
categories ‘product design’, ‘communication design’, and ‘design concept’.

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Lecture on global flooring trends in Beijing/China

Florian Fillafer, Marketing&Export Manager and part of the mafi family, was invited by the China Wooden Floor Association to speak in front of a Marketing-Future-Trend team about the global trends in natural wooden floors. As mafi just was honourable mentioned for the “mafi Fresco Duna” by the Red Dot Design Award, it was clear that mafi was a perfect partner for this lecture.

The interest of chinese architects and interior designers was overwhelming. There are many very nice projects planned where mafi will play a big role in setting trends on natural flooring. “I like the chinese culture and their way of doing business. I am looking forward to do more valueable high-end-designed projects here in Asia”, Fillafer looks in a positive future.

mafi earns red dot design award

Design experts honour mafi fresco duna white in the red dot award: product design 2009

In one of the most renowned and hardest international design competitions, the red dot design award, the mafi fresco duna white by mafi – walk on art has just received an honourable mention from the top-class expert jury. With 3,231 products submitted to the competition, the product clearly stands out from the masses, because the design experts awarded 194 honourable mentions to those products which distinguished themselves with particularly successful design details. The festive awards presentation with more than 1,000 guests will take place in the Essen Opera House, the Aalto-Theatre, on 29 June 2009.

„Mafi Fresco is the perfect floor for Wellness-Areas and all other Living Areas, where you usually walk barefoot,“ explains Heidrun Fillafer the idea oft he product.

„The perfect craftsmenship on the surface with different shapes are not only looking perfect in a way of either waves (mafi fresco duna), points (mafi fresco punto) or diamonds (mafi fresco rombo), they also stimulate tired soles of feet“, Fillafer mentioned with a smile.

“We are very proud to get honourable mentioned for our product. This shows the enormous potential of natural wood floors”, Heidrun Fillafer finishes.

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