reduce the mix – bath on wood

mafi floors give every home a comfortable and natural base. The natural wood spreads a warm feeling and creates a personal and cozy atmosphere. Especially private homes are places where the individual expressions determine the interior concept. In these concepts the idea of reducing the material-mix gets more and more important. In this private house in Vienna every room is covered with mafi natural wooden flooring. Thanks to the oiled surface the wood hardens out from the inside and is not covered or just sealed on the top. The wood stays breathable and that is why it can absorb water in a normal extent. Water marks will disappear in a few minutes and as a side effect the wood is purifying the air with it and regulates moisture. Therefore mafi natural wooden floors are perfectly suitable for bathrooms and wellness areas.

This mafi Oak Clear prepares a balanced and homogeneous atmospheric environment. The brushed surface guarantees a natural structure and warm feeling on the feet. The white oiled finish allows a lot of different colors around it and makes it easy to combine. Even white furniture makes a strong impression on this mafi flooring.

mafi : walk on art

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mafi dresses up architecture giant Gensler

Stylish mafi flooring adorns Gensler’s new downtown LA headquarters, the “Jewel Box”,
in a stunning composition of design, light and space.

LOS ANGELES, California – mafi wood flooring has been selected to
embellish the treasure trove of modern design that is Gensler’s new headquarters in downtown
LA’s “Jewel Box” building. Over 6000 sq. ft. of mafi’s exclusive European engineered wood
flooring has been installed vertically and horizontally on walls, ceilings, doors and the reception
desk, showcasing the unlimited use of the product. The Gensler design team chose mafi’s
“Clear Oak” in a “white oil” finish to transform the inner “jewel box” space into cozy
compartments, including a walk through tunnel, with graceful lines, bold color and natural light.

The finished space will total approximately 45,000 square feet and will be one of the
largest of the firms 35 offices on five continents. With over 250 employees and plans to
expand 40% in the next five years, Gensler’s downtown location will serve as their hub
for the Southwest region. In presenting this showcase of architectural design details, mafi
joins a high ranking list of other European manufactures like Lindner-Group ceiling
systems, Vitra furniture, and Tambient lighting.

“We are honored that Gensler, one of the biggest architectural companies in the world, has
decided to dress up the main entrance and lobby of their new headquarters with Mafi floors,”
says mafi-America CEO, Nic Neumann. “Like Gensler, mafi understands the market for
architectural details that demand presence. The concept of using wood flooring to bring
texture and beauty to walls and ceilings creates limitless possibilities for style and design, but
when you add the elements of being natural and non-toxic, you have an aesthetic philosophy
that not only looks good but feels good. This is the mafi standard.”

The coming together of distinctive design and artful craftsmanship are immediate upon entering
the “jewel box”. Maintaining the 1970’s architectural style, Gensler has created an exclusive
atmosphere with a collection of architectural devices and accessories, all carefully selected to
create subdivided areas with inviting light and space. Architects, developers , contractors and
designers, as well as employees, will be part of an architectural context that expresses
unmistakable luxury. Like Gensler, mafi has been around for decades in cities all around the
world. Known for its superior style and aesthetic philosophy, mafi also shares Gensler’s
commitment to forward thinking design and sustainability.

“mafi’s approach to design is to create interior spaces that are perfectly integrated with color,
texture, natural oil finishes, lighting and even carving options that reflect the personal
characteristics of our clients while reflecting our unique values as a company,” says Nic
Neumann. “ We are part of a global effort to meet the demand for style as well as
sustainability and we are positioning our discerning clients for the future by creating holistic
value and a competitive edge.”

The “Jewel Box” is scheduled to re-open as Gensler headquarters sometime in late
November 2011.

mafi : walk on art

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Facts:
Product: mafi Oak Clear, brushed, white oiled
Area: commercial area
Location: Los Angeles, California

mafi Trendsetter

Natural Responsibility without Compromise
mafi was the first Company in the Industry to decide for a lacquer-free, completely naturally oiled flooring surface. The Oils used are wholly based on natural raw materials. These natural properties support the wood by preserving and highlighting its natural qualities.

As a pioneer of natural wood processing, mafi works under the principle of sustainability. The careful use of resources is at the heart of the company’s ethics. During processing, the whole tree is used – with all its physical and visual diversity. Following its pioneering vision, mafi has developed its own method of thermal treatment. This eliminates the need to use Tropical timber. Using only water and heat, Vulcano floors are completely stained in a natural way.

Quality through Performance
Along with the natural treatment of the wood, mafi sets the highest standards of quality for wooden floors. Particularly significant is the standard of quality in the symmetrical construction of the 3-Layer flooring: Here the upper and lower layers are constructed of the same material. This procedure ensures an even balance of the flooring and produces high stability.
Quality and Durability are the characteristics of mafi floorings. Due to their extreme load-bearing capacity, they are ideally suited for use in high traffic areas. The Baroque Cathedral of Zacatecas and the Hotel Madlein in Ischgl are perfect examples of the qualitative durability of mafi products.

With approximately 20 different woods, most of which are local types, mafi offers around 250 differing products which are exported to more than 50 countries. This superb portfolio is thanks to more than 80 staff at the Production facility in Austria, where utmost quality is the highest principle for mafi products.

Exceptional Floorings for Exceptional People
mafi products are one off Masterpieces. Far removed from mass production, mafi offers individual natural floorings. Every year, new technologies and designs are developed, from which many have found to be international trend setters.
mafi floorings easily integrate into existing rooms and turn them into unique artefacts. Due to the preservation of the natural quality of the wood, they are very robust and especially easy to maintain. Just like human skin, these natural wood floorings are best treated with a soap and a special protective balm.

Thanks to maximum quality, ecological responsibility and individual solutions mafi sets itself the highest standards and thereby creates success in every aspect.

mafi is the Avant-garde of Floorings. Year on Year, new products are developed in the Austrian wooden flooring industry which receive great approval in the international Architecture scene.

A perfect example of this development is mafi’s Carving. It enables, for the first time, the transfer of any design onto the wood without compromising its positive properties.

Every person is an individual. Carving makes it possible to transfer this individuality onto the flooring thus creating a very personal living space.

With Carving Grunge, Retro, Kids, Club, Empire, Nana and Paisley, mafi offers its customers a wide variety of stunning designs. Carving gives homes, bars or offices a distinctive character and turns them into fashionable locations.

The Customer’s individual interests lay close to mafi’s heart. With the ‘Carving Custom Design’, shops become iconic stores which communicate directly the identity of their brand.

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In all our creations, mafi preserves the naturalness of the wood and through the deliberate use of ecological processing allows it a new expression.

The Riva Mezzo surface combines the naturalness of wood with innovative technology. With its tactile structure, Riva Mezzo takes up the diversity of nature and applies it to social living.

The Riva Mezzo structure resembles the ocean’s sandy soil, which has been modelled over time by the gentle swell of the waves. Just like a reflection of any natural phenomenon, this flooring creates a cosy ambience that invites you to relax and seduce the senses.

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mafi Fresco is the perfect symbiosis of naturalness, quality and design. With the use of new technologies, mafi brings to the fore the striking particularities of the wood and develops these artistically into new designs.

The hand-finished surface exerts a slight massaging effect on the feet and has a beneficial effect on body and mind. Whether installed on the floor or on the wall, mafi Fresco projects its impressive impact and gives the room a distinctive structure.

Each room has its own character right from the beginning. In order to optimally emphasise this character, mafi offers this design with Waves (Fresco Duna), Dots (Punto Fresco), Diamonds (Fresco Rombo), Snake Print (Fresco Anaconda) or Tyre Tread (Fresco Pista).

For its successfully detailed solution, this flooring was awarded an Honourable Mention at the Red Dot Award: Product Design.

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mafi trades on the principles of origin and sustainability. The natural wealth of shapes and patterns existing in nature offers mafi an ideal basis to turn flooring into unique works of art.

The Coral Oak combines all requirements which mafi has for any natural wood floor. Through the treatment with pure natural oils, this wood displays positive impact and gives any room such a special atmosphere. The main characteristic of this design are the artistically integrated cracks, which can be filled in with different colour variations.

The Coral Oak forms the room. Thanks to the long cracks, rooms appear visually larger and give the people the freedom they need to flourish.

The Magic Oak displays therefore an expansion. With great love for the raw material wood, every single plank is hand-planed. The resulting tactile depths give each floor its own character and bring the room to life.

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mafi has long been considered a trendsetter in the field of natural wood floorings. To guarantee this excellent reputation, this family run company brings out new products every year that are often leading the way for global trends.

One of these masterpieces is the Tiger Oak. The fine cracks that run through this elegant wood embody mafi’s unconventional way of thinking and have revolutionised a whole industry.

Every single Tiger Oak board is unique. The vivid surface pattern gives the room a dynamic character and exudes an invigorating energy. At the same time, this design fits unobtrusively into any existing arrangement and harmonises with other room components.

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The tree has been growing for millions of years on our Earth. mafi understands how to interpret the valuable commodity that is wood again and again, and to use it for innovative and ground breaking ideas.

mafi Domino is composed of strong wooden cubes that have been taken from the most stable area of the tree trunk. This makes the floor extremely robust and resistant to any pressures to which it is exposed in the course of its long life.

Domino’s cubed look delivers each time a different effect whether on the floor or on the wall. The result of the various warm nuances of the natural colour of the wood cubes is a comforting and yet luxurious ambience.

Through a deep understanding for Nature and our sensitive treatment of the wood, we give our floorings the consistency of works of art.

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mafi : walk on art

mafi flagshipstore
A 5020 Salzburg Imbergstraße 9
t: +43 (0)662 878 878
f: +43 (0)662 878 878 20
export[at]mafi.at

The world is more than only black or white

mafi natural wooden floors are international known for the innovative designs and in particular for their production and treatment in the most natural way possible. Resource efficiency and the respectful handling with the wooden raw material are part of the mafi philosophy. Based on this approach mafi created the thermo treatment to create a darker color range for flooring without any chemical additives. The treatment with hot air and wind generates a noble and graceful dark color. Apart from that mafi Nero Oak Vulcano floors are a real alternative to tropical wood but coming from a sustainable forest management and not from overexploitation of the rain forest.

The extraordinary dark color opens various options for design ideas. Take this living- and dining room for example. The character of the room recalls the atmosphere of a modern but cautions home. The white furniture is placed as contrast to the homogeneous structure of the natural wooden floor. Felt pads under the furniture protect the floor from scratches. mafi Nero Oak Vulcano – a natural and generous base for modern living.

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mafi : walk on art

Facts:
Product: mafi Nero Oak, brushed, natural oiled
Area: private house

Larch Wide-Plank in Austrian Hotel Stanglwirt…

Along with the natural treatment of the wood, mafi sets the highest standards of quality for wooden floors. Particularly significant is the standard of quality in the symmetrical construction of the 3-Layer flooring: Here the upper and lower layers are constructed of the same material. This procedure ensures an even balance of the flooring and produces high stability.
Quality and Durability are the characteristics of mafi floorings. Due to their extreme load-bearing capacity, they are ideally suited for use in high traffic areas.
The famous Stanglwirt Hotel in Kitzbühel/AUSTRIA has mafi floors since more than 15 years already and is still satisfied and fascinated from the quality and the hard-wearing abiltiy of these floors. Recently they renovated and expanded their Luxurios Resort and used mafi floors in the new rooms as well.
Especially the wide and long dimension of the Larch gives the rooms a special character. The two main characteristics of a mafi wide-plank are the length of four or five meters and a ranging width between 155 and 300mm. Because of the different widths the whole floor appears very lively and enlarges the entire room.

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The most long-lasting piece of interior furnishings

A floor is not only the base for all living and interior concepts, it is also the most long-lasting piece of interior furnishings. People are changing for example their furniture or even the color of the walls quiet frequently – a floor stays as the foundation of each room. Therefore, of course quality, design and composability are important characteristics of mafi natural wooden floors.

Explicit architectural and interior concepts are following the trend to mix-up modern design with natural wooden material. mafi goes one step further by offering 100% natural wooden floors  but combined with subtle and reserved design elements like hand finished cracks filled with different colors . This is also part of mafis philosophy not to hide the natural characteristics of the wood but to celebrate it by highlighting knots and cracks intentionally.

Thanks to the white oiled surface there a many different possibilities to combine this mafi Coral Oak white with other colorful elements. This interesting project attends with colorful highlights in green and pink on the walls. The brushed surface invites to walk barefoot on it to feel the natural texture of our mafi floors.

mafi : walk on art

Facts:
Product: mafi Coral Oak white, brushed, natural oiled
Area: private house

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The whole is more than the sum of its parts

Following the great response of the mafi Domino flooring during the 100% Design fair in London we are proud to present a reference project from the United Kingdom. The COS fashion stores count on the unique design and great durability of the mafi Domino. The different elements create a lively and active look. Thanks to the heat treaded wood the range of colors allow different combination possibilities for creative interior concepts. With the option to use the floor also for wall covering there is no limit to fantasy.

The mafi Domino Larch Vulcano is an extremely robust natural wooden floor. It is assembled in compact ready-to-install elements of end-grain blocks. These are held together on parquet net by a size of 40 x 40 mm. The surface can be sanded or brushed and finished with natural or white oil, which again allows many various design solutions.

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Facts:
Product: mafi Domino Larch Vulcano, sanded, natural oiled
Area: commercial area/fashion store
Location: London, United Kingdom

Partner:
element7
Unit 2, Parsons Green Depot
Parsons Green Lane
London SW6 4HH
Telephone: 020 7736 2366
Fax: 020 7736 2468
e-mail: sales[at]element7.co.uk

Large larch

Kitzbühel in Tyrol is known for combining the traditional lifestyle of an Austrian ski resort with the most glamorous guests in the world. Of course ambitions have to match reality to meet the requirements of a specific audience like this. The Hotel Kitzhof, a mountain design resort in Kitzbühel, fulfills the demands of its guests by creating an extraordinary atmosphere. The traditional ambience invites to stay and feel comfortable. Thanks to a proven floor like the mafi Larch Country Vulcano wide-plank the whole design concept of the dining room shines in an alpine experience.

The two main characteristics of a mafi wide-plank are the length of four or five meters and a ranging width between 155 and 300mm. Because of the different widths the whole floor appears very lively and enlarges the entire room. The remarkable lengths of the wooden planks give the room a generous character. An interesting detail is the intelligent and skilled installation. The two darker planks are guiding the guests through the corridor between the tables. This is a perfect example how to use the natural color differences to the benefit of an interior concept.

mafi : walk on art

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Facts:
Product: mafi Larch Country Vulcano wide-plank, brushed, natural oiled
Area: commercial area/restaurant
Location: Kitzhof, Kitzbühel, Austria
Maintenance: commercial areas

Partner:
Tischlerei Ober
St. Johanner Straße 87
6370 Kitzbühel
t: 0043/5356/65885
f: 0043/5356/72918
e: toni.ober(at)kitz.net

Entering the third dimension of flooring

mafi Fresco is the perfect symbiosis of naturalness, quality and design. With the use of new technologies, mafi brings to the fore the striking particularities of the wood and develops these artistically into new designs. The hand-finished 3D surface exerts a slight massaging effect on the feet and has a beneficial effect on body and mind. Whether installed on the floor or on the wall, mafi Fresco projects its impressive impact and gives the room a distinctive structure.

Each room has its own character right from the beginning. In order to optimally emphasise this character, mafi offers this design with Waves (Fresco Vulcano Duna), Dots (Fresco Vulcano Punto), Diamonds (Fresco Vulcano Rombo), Snake Print (Fresco Vulcano Anaconda) or Tyre Tread (Fresco Vulcano Pista). The furniture has a solid grip because of the equal pattern and matches harmoniously to the room concept.

For its successfully detailed solution, the mafi Fresco Duna  flooring was awarded an Honourable Mention at the Red Dot Award: Product Design.

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mafi : walk on art

Facts:
Product: mafi Fresco Vulcano Rombo, natural oiled
Area: private house
Location: Vienna, Austria

ART-istic

mafi natural wooden floors are used frequently in combination with imaginative and inventive art projects. The innovative floors prepare a modern but at the same time natural base for creative ideas and philosophies. mafi always demands high standards for its flooring innovations whereas creating trends in natural living is a very important part of new developments. Even more than a trend is the viewpoint of mafi which states that every tree is unique. Therefore every wooden floor is unique and what is unique is art. That is where the motto of mafi comes from: walk on art

Most of the used raw material is coming from Central Europe. The high quality and ecological growth of trees like the European Maple speak on behalf for this region. The mafi Maple Europe features a light and uniform optics. The sanded surface creates a noble but on the same hand open personality inside the rooms. Especially open projects with a lot of space gain even more optical space but with a homey character. Equally whether street shoes or High Heels can harm this natural wooden floor thanks to its natural oil finishing and the strong protection by the mafi soap.

mafi : walk on art

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Facts:
Product: mafi Maple Europe, sanded, natural oiled
Area: public area, art gallery
Location: Traunreut, Germany

Partner:
Traunreut Gallery
Traunring 88
83301 Traunreut
GERMANY
+49 8669 12907