this is the stuff as dreams are made of
Posted: September 23rd, 2010 | Author: koan | Filed under: mafi magazine | Tags: carving, mafi magazine, press release | 3 Comments »With the new carving design mafi natural wood floors manifests its reputation as an innovative trendsetter.
The Upper Austrian wood manufacturer mafi has, in its accustomed innovatively manner created a further variation of their artistic wooden floors, with which they particularly want to appeal to international operating brands.
Worldwide new is for one the design, the fashionable grunge look is now transferred to wood floors and the style is uniquely further developed. What’s more mafi doesn’t only provide a completely new look with their current carving floor, but gives the customers a compelling, and entirely convincible trend orientated marketing tool. The solely exclusive designed and manufactured natural wood floors include brand or campaign elements selected by the customer, who can garishly implement their products worldwide in their shops and by arrangement in prestigious hotels, bars or restaurants. The vanguard natural wood floors act as a fashionable means of communication in terms of a permanent advertising campaign – and thus ensure a classy ambience in addition to creating a significant increase in brand awareness and familiarity.
mafi is currently conducting initial discussions with global operating brands in London, Paris and Los Angeles. In addition, mafi will bring a small number of standardized carving designs for fashion-oriented consumers to the market, which can only be obtained by certified dealers.
mafi has been well known for many years for its natural wood floors, which in turn have created a worldwide furore with their unique design and innovative processing methods. With its “walk on art” as the Tiger Oak or Vulcano Fresco Duna, which the jury of the Red Dot Award honourable mentioned in 2009, the company has set trends, which have advanced the benchmark in the industry.

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