mafi fresco report in MARK magazine

In the next release (No. 21) of the MARK magazine by FRAME, mafi Fresco will be presented to design- and architecture- people. Attached you will find the text of the report.

In one of the most famous and toughest international design competitions, the
Red Dot Design Award, Mafi’s Fresco floor was awarded an honourable mention
by a jury composed of top-class experts, while no other prizes were awarded
in its category. ‘Mafi Fresco is ideal for wellness facilities and all living spaces,
where people usually walk barefoot,’ explains Heidrun Fillafer, responsible for
research and development in the Austrian firm. ‘The sophisticated finishing of
the floor surfaces made possible by various milling programmes not only gives
them a striking appearance, with waves (Fresco Duna), spots (Fresco Punkto)
or diamond shapes (Fresco Rombo), but also provides the tired soles of our feet
with a soothing, relaxing and invigorating massage,’ she adds. ‘At the same time,
the imagination can run riot when it comes to possible uses for the product, due
to its decorative appearance.’
‘Successful products differ from less successful products in that they can
stand up to real conditions,’ said design expert Professor Dr Peter Zec, when
introducing the Red Dot Design Award. ‘Successful participation in a design competition
can be the first indication of the later commercial success of a product,
as such competitions make it possible to look objectively at otherwise highly
subjective design decisions.’ Receiving an award in an internationally renowned
design competition is therefore an important indication of whether a product
has the potential to succeed internationally. Products submitted for the Red
Dot Design Award were judged by an international jury composed of renowned
design experts. They evaluate and test the products and assess them according
to criteria such as innovation, functionality, ergonomics, durability, environmental
sustainability or clarity of function. This year the jury judged companies from
49 countries, which submitted over 3,000 products. Prizes were awarded in the
categories ‘product design’, ‘communication design’, and ‘design concept’.

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